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Design you can touch in a stylish ambience

Pop-up store / product presentation Motel a Miio

The Kurhaus Kolonnade is ideal as a pop-up space for a B2C event.

The 375 m² "Galerie Hygieia" in the Kurhaus Kolonnade became a pop-up studio for the well-known ceramic and tableware brand "Motel a Miio".

How does a "sales area" fit into the Kurhaus Wiesbaden?

Quite outstanding - because the bright and spacious Kurhaus Kolonnade offers enough space as a sales area.

The event in July 2024 was open to the public. Admission was free with advance registration. A total of 1,200 visitors took advantage of this special opportunity.

The customer "Motel a Miio" brought its own furniture - simple, sturdy and large tables - and laid out the ceramic goods on them. No further visual merchandise or decoration of the sales area was necessary, the focus was on the products. A long checkout counter with several terminals and packing stations ensured fast processing.

Delivery was easy via paths in front of the colonnade. The truck could park in the traffic-free area and load and unload the goods.

The advantages of the premises

In the "Galerie Hygieia" in the Kurhaus Kolonnade, "unconventional", modern sales concepts and the presentation of especially colorful products are particularly effective:

  • The natural light in the Kurhaus Kolonnaden enhances the color intensity and enables a realistic presentation of the products, which leads to a better perception and appreciation by viewers/customers. Fine details and textures can be easily recognized.
  • In the Kurhaus Kolonnade, you have an optimal presentation area for products where the focus is on the coloring and visibility of the materials.
  • Our premises offer you photographic advantages, especially for high-quality photos of products for marketing and advertising purposes.
  • The bright rooms create an inviting and positive atmosphere for your event, appearing open and transparent.
  • Wonderful view of the bowling green: The glazed front to the front offers you a beautiful view of the fountains in front of the Kurhaus Wiesbaden.
  • Plus for sustainability: the use of natural light in the colonnades reduces the need for artificial lighting, which saves energy and is more environmentally friendly.

The spacious areas of the Kurhaus Kolonnaden offer space for creative product displays. These can be presented in different scenarios. In addition, the spacious exhibition areas offer enough room for visitors to move around freely and view the products without crowds.


Location and arrival

The Kurhaus Wiesbaden with its colonnade is centrally located in Wiesbaden's city center. The parking garage with 450 parking spaces and 70 outdoor parking spaces is located under the bowling green adjacent to the Kurhaus.

Environmentally friendly travel is made possible by public transportation with a stop in front of the Kurhaus.

The Kurhaus is also easy to reach on foot, for example from Wiesbaden main station, in about 20 minutes on foot. The route leads through the Reisinger Anlagen park, past the RheinMain CongressCenter, the two museums "Museum Wiesbaden" and the new "Museum Reinhard Ernst" as well as through the beautiful Warmen Damm Park. Not only will you and your guests arrive relaxed at the Kurhaus, you will also have already taken a short tour of the city.


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Explanations and notes

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